Reinventing Retail

Download or read book Reinventing Retail written by Ian Shepherd and published by Pearson UK. This book was released on 2019-07-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, transform themselves and thrive. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers and turned declining market share into stellar growth - all based on a keen practical understanding of the consumer. Now consulting and mentoring businesses on commercial and digital topics, Ian lives in Oxford with his family.