Research in International Marketing (RLE International Business)
| Author | : Peter W Turnbull |
| Publisher | : Routledge |
| Total Pages | : 394 |
| Release | : 2013-04-02 |
| ISBN-10 | : 9781135124342 |
| ISBN-13 | : 1135124345 |
| Rating | : 4/5 (345 Downloads) |
Book Synopsis Research in International Marketing (RLE International Business) by : Peter W Turnbull
Download or read book Research in International Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-04-02 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
