Research Perspectives on Social Media Influencers and Brand Communication

Research Perspectives on Social Media Influencers and Brand Communication
Author :
Publisher : Lexington Books
Total Pages : 212
Release :
ISBN-10 : 1793613613
ISBN-13 : 9781793613615
Rating : 4/5 (615 Downloads)
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Book Synopsis Research Perspectives on Social Media Influencers and Brand Communication by : Brandi Watkins

Download or read book Research Perspectives on Social Media Influencers and Brand Communication written by Brandi Watkins and published by Lexington Books. This book was released on 2020-11-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.


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