Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketin

Specifically written for tertiary students of retailing at either undergraduate or postgraduate level, the main aim of this book is to take students on an excit

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with cons

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details

Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the