Returns Policies and Retail Price Competition
Author | : Paddy Padmanabhan |
Publisher | : |
Total Pages | : 0 |
Release | : 2004 |
ISBN-10 | : OCLC:1375165166 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Returns Policies and Retail Price Competition written by Paddy Padmanabhan and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We show that returns policies increase manufacturer profitability by attenuating price competition between retailers. This effect holds only in the presence of end-user demand uncertainty. The conditions under which a returns policy raises the manufacturer's profit are weaker when retailing is a duopoly than when retailing is a monopoly. This suggests that returns policies serve both to dampen competition and resolve demand uncertainty.