Your brand is what peoples' brains make of it. Right Between the Ears lays out an entirely new approach, based on years of development and real-world testing, t

The tale of a boy, his ears, and one little change that makes a world of difference Louis is a talented kid with many great qualities. He plays a mean hand of p

Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peo

ONE OF TIME'S 10 BEST FICTION BOOKS OF 2020. Longlisted for the Joyce Carol Oates Prize. Named a Best Book of 2020 by NPR, Bustle, Good Housekeeping, the New Yo

Hearing is dependent on neural processing of acoustic cues obtained by the left and right ears. Neural signals driven by the two ears are integrated at multiple