Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This bo

Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually imp

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This bo

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complet