Rural Marketing: Text and Cases
Author | : Krishnamacharyulu |
Publisher | : Pearson Education India |
Total Pages | : 609 |
Release | : 1900 |
ISBN-10 | : 9788131753842 |
ISBN-13 | : 8131753840 |
Rating | : 4/5 (840 Downloads) |
Book Synopsis Rural Marketing: Text and Cases by : Krishnamacharyulu
Download or read book Rural Marketing: Text and Cases written by Krishnamacharyulu and published by Pearson Education India. This book was released on 1900 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in