Sales Promotion in Postmodern Marketing
| Author | : Christian Petersen |
| Publisher | : Gower Publishing Company, Limited |
| Total Pages | : 212 |
| Release | : 1994 |
| ISBN-10 | : 0566074508 |
| ISBN-13 | : 9780566074509 |
| Rating | : 4/5 (509 Downloads) |
Book Synopsis Sales Promotion in Postmodern Marketing by : Christian Petersen
Download or read book Sales Promotion in Postmodern Marketing written by Christian Petersen and published by Gower Publishing Company, Limited. This book was released on 1994 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson and Toop argue for a radical review of sales promotion practice, noting changes in consumer patterns, market fragmentation, the altered shape of retailing, and legal restraints. They present a new definition of brands and recommend a flexible use of a wide range of media and methods to comm
