Santa's Boardroom

Download or read book Santa's Boardroom written by Lisa S. Lee and published by . This book was released on 2019-11-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Santa's Boardroom: A Story of How a Company Built a Beloved Brand is a book that teaches the principals of branding. Set in the North Pole, the story starts when Santa's Workshop is on the brink of collapse after expanding their business beyond toys. With the help of a brand strategist, Santa and his executive team set out to turn around the Workshop. By engaging in a step-by-step branding process, the executives learn to refocus their efforts on their core consumers and build a brand-led company aligned with their consumers' needs.While told as a parable, this book is essentially a how-to on branding. These are just some of the practical lessons that you can learn alongside Santa's executive team: · What's a brand and why is it important· Why target marketing is essential and how to write a target profile· What's a consumer insight and how do you to use it to build a brand· How to create a brand blueprint and articulate a brand's promise to consumers· What are brand values and how do you craft them· How do you develop a visual brand identity for your brand · How to optimize your marketing mix to bring your brand to life Designed for marketers, product managers, strategists, designers, entrepreneurs, and anyone interested in branding, Santa's Boardroom will illuminate how one company built a beloved brand, so you can too.