Sensory Marketing

Download or read book Sensory Marketing written by Bertil Hultén and published by Routledge. This book was released on 2015-10-08 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.