A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep th

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you de

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first bo

The hypothesis of this handbook is that you don't need to understand the full extent of Service Design to improve the user and customer experience. You don't ne