This book shows how department stores and marketplaces in China have become important sites where Chinese people understand, and perform, unequal social relatio

The chapters in this collection, authored by renowned scholars, address a gap in the literature by focusing on the consequences that outsourcing, among other gl

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in

A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.

In A Multidisciplinary Approach to Service Encounters, María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and lingui