This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective r

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms fac