Sex in Advertising

Sex in Advertising
Author :
Publisher : Routledge
Total Pages : 307
Release :
ISBN-10 : 9781135638214
ISBN-13 : 1135638217
Rating : 4/5 (217 Downloads)

Book Synopsis Sex in Advertising by : Tom Reichert

Download or read book Sex in Advertising written by Tom Reichert and published by Routledge. This book was released on 2014-04-04 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.


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Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work