Shaping China’s Global Imagination
| Author | : J. Wang |
| Publisher | : Springer |
| Total Pages | : 210 |
| Release | : 2013-12-18 |
| ISBN-10 | : 9781137361721 |
| ISBN-13 | : 1137361727 |
| Rating | : 4/5 (727 Downloads) |
Book Synopsis Shaping China’s Global Imagination by : J. Wang
Download or read book Shaping China’s Global Imagination written by J. Wang and published by Springer. This book was released on 2013-12-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
