Singapore’s Magazine and Digital Media Industry. An Analysis of Key Market Forces and Competitive Dynamics

Download or read book Singapore’s Magazine and Digital Media Industry. An Analysis of Key Market Forces and Competitive Dynamics written by Tan Kwan Hong and published by diplom.de. This book was released on 2016-07-18 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This market research report discusses several structural aspects of the magazine and digital media industry in Singapore. In particular, this report delves into the demand-side analysis (consumer preferences and consumption patterns of magazines and digital media in Singapore), the supply-side analysis (competitors analysis and key competitive dynamics), an analysis on the print versus digital media growth trend, the possible strategic options for new market entrants with a competitive SWOT analysis of these strategic options, as well as a listing of key facts and figures of the magazine and digital media industry in Singapore. The profiles of leading magazines and players in the Singapore media industry are also highlighted.