Six Timeless Marketing Blunders
| Author | : William L. Shanklin |
| Publisher | : Lexington Books |
| Total Pages | : 180 |
| Release | : 1990 |
| ISBN-10 | : 0669248169 |
| ISBN-13 | : 9780669248166 |
| Rating | : 4/5 (166 Downloads) |
Book Synopsis Six Timeless Marketing Blunders by : William L. Shanklin
Download or read book Six Timeless Marketing Blunders written by William L. Shanklin and published by Lexington Books. This book was released on 1990 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.
