Products and services created by small and medium sized organizations account for the vast majority of economic activity across the globe. These organizations w

Products and services created by small and medium sized organizations account for the vast majority of economic activity across the globe. These organizations w

This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in

In Cross-Cultural Management, the author takes a critical, power-sensitive and culturally-aware perspective that moves beyond the paradigms debate, placing grea

hether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures—from customers