Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historica

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisi