Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Fu

Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers' decision-making patterns. Furt

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online op

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with