Providing a much-needed de-Westernising perspectives of Dubai’s social media influencing industry within the broader context of global platform capitalism, Zo

A New York Times Bestseller Award-winning Vanity Fair writer Nancy Jo Sales crisscrossed the country talking to more than two hundred girls between the ages of

The novel centers on Maddie, an unemployed thirty-something copywriter whose career has taken a back seat to motherhood. When her family moves to New York, she

The advent of social media has had varying effects across fields, industries, and governments. As more individuals rely on this technology, its uses continue to

This book investigates how marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic