Build a relationship with your customers and close the sale more surely. The Socratic approach respects the power of the customer. The customer has the need, th

The benefits and importance of Socratic seminars are widely recognized, but little has been written on how to make them happen successfully in the classroom. In

Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutioniz

Shows how teachers can plan and implement Socratic Seminars, a strategy that is particularly appropriate for teaching in a block schedule and which leads to act