Spanning Silos
| Author | : David A. Aaker |
| Publisher | : Harvard Business Press |
| Total Pages | : 237 |
| Release | : 2008 |
| ISBN-10 | : 9781422128763 |
| ISBN-13 | : 1422128768 |
| Rating | : 4/5 (768 Downloads) |
Book Synopsis Spanning Silos by : David A. Aaker
Download or read book Spanning Silos written by David A. Aaker and published by Harvard Business Press. This book was released on 2008 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.
