Sports Sponsorship and Marketing Communications
| Author | : Wim Lagae |
| Publisher | : Financial Times/Prentice Hall |
| Total Pages | : 272 |
| Release | : 2005 |
| ISBN-10 | : UOM:39015062884286 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Sports Sponsorship and Marketing Communications by : Wim Lagae
Download or read book Sports Sponsorship and Marketing Communications written by Wim Lagae and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.
