Brides, Inc.

Brides, Inc.
Author :
Publisher : University of Pennsylvania Press
Total Pages : 324
Release :
ISBN-10 : 0812220455
ISBN-13 : 9780812220452
Rating : 4/5 (452 Downloads)
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Book Synopsis Brides, Inc. by : Vicki Howard

Download or read book Brides, Inc. written by Vicki Howard and published by University of Pennsylvania Press. This book was released on 2008-08-25 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.


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