Statistics for Marketing and Consumer Research

Statistics for Marketing and Consumer Research
Author :
Publisher : SAGE
Total Pages : 433
Release :
ISBN-10 : 9781446204016
ISBN-13 : 1446204014
Rating : 4/5 (014 Downloads)

Book Synopsis Statistics for Marketing and Consumer Research by : Mario Mazzocchi

Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling


Statistics for Marketing and Consumer Research Related Books

Statistics for Marketing and Consumer Research
Language: en
Pages: 433
Authors: Mario Mazzocchi
Categories: Business & Economics
Type: BOOK - Published: 2008-05-22 - Publisher: SAGE

DOWNLOAD EBOOK

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes
Marketing Analytics
Language: en
Pages: 200
Authors: José Marcos Carvalho de Mesquita
Categories: Marketing
Type: BOOK - Published: 2021-11-02 - Publisher: Mastering Business Analytics

DOWNLOAD EBOOK

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantita
R for Marketing Research and Analytics
Language: en
Pages: 0
Authors: Chris Chapman
Categories: Business & Economics
Type: BOOK - Published: 2015-03-25 - Publisher: Springer

DOWNLOAD EBOOK

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of vi
Essentials of Marketing Research
Language: en
Pages: 521
Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

DOWNLOAD EBOOK

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve