Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabli

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising cou

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape