Strategic Bootstrapping
Author | : Matthew W. Rutherford |
Publisher | : Business Expert Press |
Total Pages | : 118 |
Release | : 2015-01-20 |
ISBN-10 | : 9781606496992 |
ISBN-13 | : 1606496999 |
Rating | : 4/5 (999 Downloads) |
Download or read book Strategic Bootstrapping written by Matthew W. Rutherford and published by Business Expert Press. This book was released on 2015-01-20 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Bootstrapping is about helping entrepreneurs sift through the “noise” regarding bootstrapping a start-up. The cold-hard facts on bootstrapping are presented. Practically speaking, most entrepreneurs should avoid bootstrapping, realistically, most entrepreneurs will need to engage in some form of bootstrapping. The argument then shifts to how should one bootstrap? In this era of lean start-ups, effectuation, and bricolage, bootstrapping is oft romanticized but seldom analyzed. This book is different from other bootstrapping books in two key ways. First, it draws on evidence from scienti c study to offer best practices. Second, it utilizes this evidence to help en- trepreneurs thrive—not just survive.