Strategic Innovative Marketing and Tourism in the COVID-19 Era

Download or read book Strategic Innovative Marketing and Tourism in the COVID-19 Era written by Androniki Kavoura and published by Springer Nature. This book was released on 2021-02-15 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.