Strategic Issues Management

Download or read book Strategic Issues Management written by Robert L. Heath and published by SAGE. This book was released on 2008-09-23 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.