Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business man

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based cas

Provides a single reference that integrates community planning, business planning and tourism planning, from a global and Australian perspectives. It's an impor

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical e

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students