Lecturers and researchers at Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturer

This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences succes

ÔPrimecz, Romani, and Sackmann provide managers and educators with a powerful framework that goes beyond simple categorization of national and cultural differe

The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the f