Strategic Management of Technological Innovation

Download or read book Strategic Management of Technological Innovation written by MELISSA SCHILLING and published by McGraw-Hill Education. This book was released on 2012-10-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.