Strategic Marketing. A Live Case Study on Amazon Marketing
| Author | : Sara Al Sayyed |
| Publisher | : Grin Publishing |
| Total Pages | : 24 |
| Release | : 2017-03-07 |
| ISBN-10 | : 3668392889 |
| ISBN-13 | : 9783668392885 |
| Rating | : 4/5 (885 Downloads) |
Download or read book Strategic Marketing. A Live Case Study on Amazon Marketing written by Sara Al Sayyed and published by Grin Publishing. This book was released on 2017-03-07 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: This paper will evaluate Amazon.com's marketing strategy in terms of the following statement: "The best marketing strategies are not top down; they are outside in, starting with the customers' needs and wants." This assignment will focus on Amazon's marketing strategy and whether it is an inside-in or an outside-in approach.
