Strategic Marketing for High Technology Products

Author	: Thomas Fotiadis
Publisher	: Routledge
Total Pages	: 194
Release	: 2020-08-14
ISBN-10	: 0367591111
ISBN-13	: 9780367591113
Rating	: 4/5 (113 Downloads)

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Book Synopsis Strategic Marketing for High Technology Products by : Thomas Fotiadis

Download or read book Strategic Marketing for High Technology Products written by Thomas Fotiadis and published by Routledge. This book was released on 2020-08-14 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

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