Strategic Marketing in Food Service
| Author | : Irving I. Eison |
| Publisher | : |
| Total Pages | : 168 |
| Release | : 1980 |
| ISBN-10 | : IND:39000008556578 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Strategic Marketing in Food Service by : Irving I. Eison
Download or read book Strategic Marketing in Food Service written by Irving I. Eison and published by . This book was released on 1980 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Rapid change is an inherent aspect of the foodservice industry. The ever-changing needs of the consumer can be met with appropriately planned marketing strategies. In order to prosper and profit, the foodservice professional will need to anticipate these changes and interpret them accordingly. Basic marketing principles, refined for resaurant/foodservice are discussed and examples are used from foodservice operations to reinforce the theoretical explanations. An introduction, index and source appendix are included. (kbc).
