Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title p

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are provin

This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketin

Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental change

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through