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This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is
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Type: BOOK - Published: 2006-04-27 - Publisher: John Wiley & Sons
Project Sponsorship—which includes case studies, checklists, and action plans—shows how project sponsors and project managers can develop the skills they ne
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The role of project sponsor is critical in large projects during the development of the business case, for governance and assurance and as the person who decide