Strategy Excellence for Product Managers

Download or read book Strategy Excellence for Product Managers written by Greg Cohen and published by . This book was released on 2017-09-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy Excellence for Product Managers takes fresh look at the role of product strategy in navigating competitive and dynamic markets. It is targeted for those looking to move beyond managing their product to leading their product. The book explores three main areas: i) The five elements of a product strategy, ii) driving product growth, and iii) analyzing markets to identify areas you can win. While an Agile roadmap typically looks out about nine months, this book focuses the reader on how to position their product for where the market will be in three to five years.