The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. W

Examples of successful advertising tests and campaigns. Includes such topics as: Markets, Advertising, Moving from Regional to National, New Product Introductio

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believabl