The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro

Heritage tourism has become an increasingly significant component of the global tourism industry, particularly in countries striving to diversify away from sea,

This book considers cultural heritage and the sustainable development of tourism from an African perspective, with Botswana as the main point of reference. With

Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region o

Many countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attr