Technology Strategies for the Hospitality Industry

Download or read book Technology Strategies for the Hospitality Industry written by Peter D. Nyheim and published by Pearson Prentice Hall. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate/graduate-level courses in Hospitality Information Systems, and Fundamentals of Hospitality Systems. Cutting edge in perspective, this is the first text to view Hospitality Information Systems as a source for business growth as well as a cost center. Exceptionally practical in approach, it explores current industry uses, and features case studies, industry interviews, and an interactive web page. Students learn how to develop new business strategies and tools, including database marketing, redefining the product mix, and working within the new developmental structure of service sector organizations.