Technology Strategy for Managers and Entrepreneurs

Download or read book Technology Strategy for Managers and Entrepreneurs written by Scott Shane and published by Pearson. This book was released on 2009 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management. This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.