Television Advertising and Children

Television Advertising and Children
Author :
Publisher : Oxford University Press, USA
Total Pages : 376
Release :
ISBN-10 : STANFORD:36105035140735
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Television Advertising and Children by : Brian M. Young

Download or read book Television Advertising and Children written by Brian M. Young and published by Oxford University Press, USA. This book was released on 1990 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".


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