The Bauhaus and Public Relations

The Bauhaus and Public Relations
Author :
Publisher : Routledge
Total Pages : 342
Release :
ISBN-10 : 9781136222108
ISBN-13 : 1136222103
Rating : 4/5 (103 Downloads)

Book Synopsis The Bauhaus and Public Relations by : Patrick Rössler

Download or read book The Bauhaus and Public Relations written by Patrick Rössler and published by Routledge. This book was released on 2014-01-10 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus’ corporate identity and a close examination of the respective directors’ roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.


The Bauhaus and Public Relations Related Books

The Bauhaus and Public Relations
Language: en
Pages: 342
Authors: Patrick Rössler
Categories: Business & Economics
Type: BOOK - Published: 2014-01-10 - Publisher: Routledge

DOWNLOAD EBOOK

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in pub
The Moral Compass of Public Relations
Language: en
Pages: 246
Authors: Brigitta R. Brunner
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-10-04 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, the
Public Relations and the Public Interest
Language: en
Pages: 154
Authors: Jane Johnston
Categories: Business & Economics
Type: BOOK - Published: 2016-02-12 - Publisher: Routledge

DOWNLOAD EBOOK

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream publi
Public Relations in the Nonprofit Sector
Language: en
Pages: 387
Authors: Richard D. Waters
Categories: Business & Economics
Type: BOOK - Published: 2014-12-05 - Publisher: Routledge

DOWNLOAD EBOOK

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their publi
The Routledge Handbook of Critical Public Relations
Language: en
Pages: 590
Authors: Jacquie L'Etang
Categories: Business & Economics
Type: BOOK - Published: 2015-08-11 - Publisher: Routledge

DOWNLOAD EBOOK

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and d