The Business Marketing Course

The Business Marketing Course
Author :
Publisher :
Total Pages : 262
Release :
ISBN-10 : UVA:X004586877
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis The Business Marketing Course by : David Ford

Download or read book The Business Marketing Course written by David Ford and published by . This book was released on 2002-04-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Business Marketing Course' has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.


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