The Changing Landscape of Global Businesses

Download or read book The Changing Landscape of Global Businesses written by Babu George and published by Cambridge Scholars Publishing. This book was released on 2018-11-07 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrate functions and domains to provide learners a comprehensive picture of conducting global businesses has been a key aim of this project. A rich blend of principles and case studies are used to communicate this sense.