The Codes of Advertising
| Author | : Sut Jhally |
| Publisher | : Routledge |
| Total Pages | : 238 |
| Release | : 2014-05-22 |
| ISBN-10 | : 9781135213039 |
| ISBN-13 | : 1135213038 |
| Rating | : 4/5 (038 Downloads) |
Book Synopsis The Codes of Advertising by : Sut Jhally
Download or read book The Codes of Advertising written by Sut Jhally and published by Routledge. This book was released on 2014-05-22 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
