The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
| Author | : Arthur Hughes |
| Publisher | : McGraw-Hill |
| Total Pages | : 550 |
| Release | : 1995-09-01 |
| ISBN-10 | : 1557388938 |
| ISBN-13 | : 9781557388933 |
| Rating | : 4/5 (933 Downloads) |
Book Synopsis The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database by : Arthur Hughes
Download or read book The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database written by Arthur Hughes and published by McGraw-Hill. This book was released on 1995-09-01 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents information on database marketing and includes topics such as media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; and measured marketing in retail chains.
